Privacy policy

Last updated: July 30, 2026

This Privacy Policy applies to purchases and site use of GUYS DEPT, operated by GAIA, LLC.

Last updated: July 30, 2026

This Privacy Policy describes how GUYS DEPT, operated by GAIA, LLC, collects, uses, discloses, and protects personal information when you visit, use, communicate with, or make a purchase through our store.

Information We Collect

Depending on how you interact with the store, we may collect:

  • Contact details, such as name, email address, telephone number, billing address, and shipping address.
  • Order and transaction information, including products purchased, payment status, fulfillment, returns, and customer-service history.
  • Account information, preferences, saved items, and marketing choices.
  • Communications submitted through forms, email, reviews, surveys, or customer support.
  • Device and usage information, such as IP address, browser, device identifiers, operating system, pages viewed, referring pages, searches, and interactions with the store.
  • Cookie, pixel, local-storage, and similar technology information.
  • Fraud-prevention, security, and risk signals.

Payment information is processed through Shopify and the payment providers available at checkout. We generally do not directly store complete payment-card numbers.

How We Collect Information

We collect information directly from you, automatically when you use the store, and from service providers and business partners that support payments, fraud prevention, fulfillment, shipping, analytics, advertising, and customer service.

How We Use Information

We may use personal information to:

  • Provide and operate the online store.
  • Process payments, orders, fulfillment, shipping, returns, and refunds.
  • Communicate about purchases, accounts, support requests, and security.
  • Personalize products, content, and the shopping experience.
  • Maintain, troubleshoot, analyze, and improve the store.
  • Prevent fraud, abuse, security incidents, and unlawful activity.
  • Send marketing communications when permitted.
  • Measure advertising and marketing performance.
  • Comply with legal, tax, accounting, regulatory, and recordkeeping obligations.
  • Establish, exercise, or defend legal rights.

How We Disclose Information

We may disclose personal information to service providers and other parties that help operate the store, including:

  • Shopify.
  • Payment processors, banks, and financial-service providers.
  • Fulfillment providers, suppliers, warehouses, and shipping carriers.
  • Customer-support, email, hosting, technology, security, and fraud-prevention providers.
  • Analytics, advertising, and marketing providers.
  • Professional advisers, such as accountants, insurers, and legal advisers.
  • Government, regulatory, law-enforcement, or judicial authorities when required or permitted by law.
  • A buyer, successor, investor, lender, or adviser in connection with a business transaction.

These parties may process information under their own terms and privacy practices.

Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide commerce, payment, security, analytics, and related services. Shopify’s privacy documentation explains how Shopify processes merchant and customer information.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, and similar technologies to operate essential store functions, remember preferences, maintain security, understand store performance, personalize content, and measure marketing.

Available cookie, consent, privacy, and opt-out controls may vary according to your location. Where required, you can manage preferences through the cookie banner, privacy settings, or data-sharing opt-out tools available on the store.

Advertising, Sale, and Sharing

We do not sell personal information for money. However, some use of advertising cookies, pixels, or partner tools may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws. Where applicable, you may use the store’s privacy controls or contact us to exercise an opt-out right.

Marketing Communications

You may unsubscribe from marketing emails by using the unsubscribe link included in the message. Transactional communications related to orders, accounts, security, and customer service are not marketing messages and may continue when necessary.

Retention

We retain personal information for as long as reasonably necessary to provide services, maintain transaction and business records, comply with legal, tax, and accounting obligations, prevent fraud, resolve disputes, and enforce agreements.

Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information. No transmission or storage method can be guaranteed to be completely secure.

Please do not send sensitive personal information through product reviews, public comments, or ordinary contact forms.

International Data Transfers

Personal information may be processed in countries other than the country where you live. Those countries may have different data-protection laws. Appropriate safeguards are used when required by applicable law.

Your Privacy Rights

Depending on your location, you may have rights concerning your personal information, including the right to:

  • Request access to personal information.
  • Request correction or deletion.
  • Request a portable copy.
  • Restrict or object to processing.
  • Withdraw consent where processing is based on consent.
  • Opt out of certain targeted advertising, sale, or sharing activities.
  • Appeal a decision concerning a privacy request where applicable.
  • Submit a complaint to a data-protection authority.

Rights are subject to applicable law and exceptions. We may need to verify your identity before completing a request. Authorized agents may be required to provide proof of authority.

Children

The store is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. A parent or guardian who believes a child submitted personal information may contact us.

Third-Party Links

The store may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of independent third parties.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, practices, technology, or legal obligations. The updated date will appear at the top of the policy.

Contact

For privacy questions or requests:

Email: guysdepartment@outlook.com

GAIA, LLC 6621 19th St E, Sarasota, FL 34243, United States